Inspired by the same philosophy as skincare, all products are formulated with innovative' Skincare For Your Hair' technology to provide lightweight textures, strength, and long-lasting hold. Additionally, the powerful antioxidants and natural active ingredients from the Australian rainforest present in their formulas help deeply treat and repair hair.

The brand is known for its sustainable DNA, as Kevin himself explains: "I didn't want the brand to be responsible for environmental destruction." All of the products' natural ingredients come from micro-farms.